Walmart Introduces Purchase Limits on Pokémon TCG Products

As a notable development, Walmart has begun enforcing strict limits on how many Pokémon trading card items customers can buy during one shopping trip. This new rule was activated starting November 5th, based on an internal announcement distributed to employees.

Tackling Reseller Problems

While not officially confirmed by Walmart, numerous sources suggest this decision was prompted by a viral TikTok video that showed a customer buying a massive amount of Pokémon card products at a checkout counter. The store manager featured in the video received widespread backlash for permitting the bulk transaction to proceed.

Policy Details and Potential Loopholes

The updated guideline specifies that shoppers may only buy a maximum of five trading card boxes or packs per store visit. However, the wording has sparked debate due to its lack of clarity. What exactly qualifies as a "box" remains unclear, and whether someone could buy five premium Elite Trainer Boxes is uncertain.

Moreover, because the restriction is tied to individual trips, in theory a determined scalper could make multiple trips—purchasing the maximum each time—to gather significant stocks over several hours.

The Reseller Crisis

To most players, such efforts might seem excessive, but for scalpers, it's common behavior. Over the past few seasons, speculators have greatly contributed to widespread shortages of Pokémon cards, spurred by the game's rising popularity.

Certain buyers aim to sell unopened products at a markup, whereas some search for rare cards that can fetch extraordinary prices. For instance, the Mega Lucario ex card from the latest set is currently selling for over $800 in online marketplaces.

Looking Ahead

The new rule aligns with the imminent release of the latest Pokémon expansion, coming on November 14th. Early listings already show chase cards like the Mega Charizard X Ex listed for nearly $1,500, highlighting the persistent interest and potential reseller attention.

With any luck, Walmart's restrictions will help reduce bulk purchases and improve availability for genuine collectors and casual players as well.